Moodboards are a great way to get inspired. Between 2014 and 2015 I was really enjoying making "real life" moodboards -the ones made with small objects, fabric pieces, magazine pages, etc... I used to do it all the time when I worked with fashion design, so I decided to use it into my graphic design process. Although it was refreshing and fun, when we work with clients from other States or countries, it can add a twist to the process: props hunting. And I certainly wouldn't have the time or budget to do this on every project. So I abandoned the physical moodboard idea and have been searching for something that truly speaks to me in terms of setting the mood for a project.
I've been taking a lot of stock photos lately. Let me tell you: it's definitely not as easy as it seems.
Having worked with photography for years, I have to admit that taking photos of people is easier than taking photos of things. Actually, I should rephrase this: taking candid lifestyle photos is easier than taking stock photos.
We created a full collection of calendar photos to use on our blog and social media and thought: Why not share it with you awesome creativepreneurs!? So here it is, a full collection (40 photos!) of the 2017 calendar photos for you. Feel free to download it and use on your brand.
Here's a preview of the collection. The download button is right bellow it. Enjoy the collection, creativepreneur!
Branding seems to be such an easy thing. A set of elements that we can put together half-intentionally and just make it work. Just a "face" that we're giving to our website, blog, project... In all honesty, it can be simple. I do believe that building a brand can take as little as 1 week -at least the base of the brand's visual identity. With the years, I've learned that branding is an ever evolving process. Almost a living thing, that changes and adapts itself according to our brand's development, needs, purpose, goals, and so on. On the other hand, there's nothing wrong with taking months to launch a brand -one that is well thought through, strategically planned, and will cause impact.
We've been working like crazy, creating new photos, templates, workbooks, and everything we can think of. Busy times! Awesome times! But the best part tend to be the photoshoots -they are always tons of fun. Mornings are always my favorite part of the day for photoshoots -beautiful, inspiring, sunny mornings. I just open up all my windows and let the sun light do its job.
The least favorite parts are the planning and the accounting. I think every creative entrepreneur will agree on this one, right?