5 Ways to Refresh Your Brand for Fall

As we dive into the cozy season, it's the perfect time to give our brand a refresh. Just like a seasonal closet cleanse, it's time to get rid of what's no longer working and make room for something new and exciting!

in the last post, we explored the 5 signs that indicate our brand needs a refresh. Now, let's dive into the fun part: revitalizing our brand for Fall.

1. Update The Brand's Visual Identity

When it comes to refreshing your visual identity for Fall, it's not about completely revamping your brand colors, but rather incorporating seasonal elements that complement your existing identity. Consider temporarily adding a few Autumn-inspired colors to your branding for promotional and seasonal purposes. To do this, choose a couple of base Fall colors that already align with and complement one of your existing brand colors.

For example, if your brand color is a deep blue, you could incorporate warm golden tones or rich reds to create a cozy and inviting atmosphere. By doing so, you'll create a seasonal look that feels authentic to your brand while still evoking the emotions and values of the Fall season. This approach allows you to maintain your brand's cohesiveness and identity while still embracing the spirit of the season. The benefits of this approach include creating a unique and engaging seasonal brand experience, driving sales and engagement through limited-time offers, and showcasing your brand's creativity and adaptability.

A nice exercise is: if your brand were a cozy sweater, what would it look like? Would it be a warm, earthy tone or a rich, bold color? Whatever it is, make sure it reflects the essence of your brand and the season.

2. Craft A Seasonal Narrative

Fall is a time of transition, and our audience is likely feeling the same sense of change and renewal. My suggestion is that you craft a narrative that speaks to their needs and desires during this season.

When crafting a seasonal narrative for Fall, it's essential to tap into the emotions and values that resonate with your audience during this time of year. Ask yourself:

• What are the cozy rituals or traditions that my audience enjoys during Fall, and how can my brand help them enhance or simplify these experiences?

• How can my brand contribute to a sense of gratitude and appreciation in my audience's lives, whether through storytelling, charitable initiatives, or exclusive offers?

• What are the seasonal pain points or stressors that my audience faces, such as holiday planning or gift-giving, and how can my brand provide solutions or relief?

• How can my brand help my audience connect with loved ones or create meaningful memories during the Fall season?

• What are the sensory experiences that evoke feelings of warmth and comfort during Fall, such as scents, flavors, or textures, and how can my brand incorporate these elements into its storytelling and marketing?

We all know that by telling a story that resonates with our audience, we start the important steps to build trust, loyalty, and advocacy. A well-crafted narrative can be SO helpful in branding! For example, if you're a wellness brand, your seasonal narrative might focus on helping your audience transition from summer to fall, with tips on self-care, mindfulness, and stress management.

3. Update Your Website And Social Media

Your website and social media profiles are often the first touchpoints your audience has with your brand. Make sure they're up-to-date and consistent with your refreshed visual identity and seasonal narrative. Consider updating your website design, social media profiles, and content to ensure clarity and cohesion.

This might mean creating seasonal landing pages, updating your product offerings, or sharing behind-the-scenes content that showcases your brand's personality. Whatever it is, make sure it's aligned with your brand's values and messaging.

4. Develop Limited Time Offers

Fall is a time of abundance, and our audience is likely looking for ways to indulge and treat themselves (well, I know I always am!). Creating a limited-time offer can drive sales and engagement. This might mean offering seasonal promotions, discounts, or bundles that are only available for a limited time.

For example, if you're a food brand, you might offer a seasonal cookbook or a limited-edition fall-themed product line. Whatever it is, make sure it's aligned with your brand's values and messaging.

5. Humanizing The Brand

It also fell under "2. Craft A Seasonal Narrative", but let's circle back to the power of storytelling.

We know that sharing behind-the-scenes stories, photos, or videos is a great way to humanize our brand and create a sense of connection with our audience. By giving our followers a sneak peek into things like our team (or personal) traditions, we're able to build anticipation and excitement for the season. We're also sharing our values, which helps build a bond with our audience.

So, let's pull back the curtain and share our behind-the-scenes stories, a photo of our team decorating the office, or a blog post about our favorite Fall traditions!

Humanizing a brand in this special seasons (Fall and Winter) through a brand refresh, opens the door to build a stronger connection with our audience and drive business results.

Time To Work On Your Brand Refresh?

A few great news for you, then:

You may want to read the previous post: 5 Signs Your Brand Needs A Refreshl! And listen to this week's podcast (relaunch!) episode is "Refreshing Your Brand's Identity".

The community resources this month are: Branding Moodboard Workbook: Unlock Your Brand's Visual Identity and Moodboard Workbook For Branded Spaces: A Starting Point For Branded Interior Design.

Now, "community" is just the way I call my awesome friends in the Branding & Branded Spaces newsletter. I created a community page with resources, with a password you receive when you sign up!

While this week we are talking about visual identity, next week all blog posts and podcast episode will be about branded spaces (interior design!).