The steps I took in 2021 in my Instagram Growth Strategy were extraordinarily simple. And there are even simpler, just as efficient, steps out there.

It’s imperative that you start this blog post knowing two things:

1. My strategy was not created for followers numbers growth nor sales. It was an instagram growth strategy for authority positioning.

2. Always keep in mind that your strategy should be created around your needs and goals -like I explain on this Instagram post.

Instagram Growth Strategy

Understanding the basics of a instagram growth strategy

Instagram is only a part of your business and marketing strategy.

A good marketing strategy will be broken into many pieces and touchpoints, and there will be many ways to fit Instagram in your strategy, if this is the platform of your choice.

If you are new to social media strategy for business, do a quick market research and find out if that is, indeed, the best place to connect with your target audience or not.

Things To Consider In Your Instagram Growth Strategy:

1. An Instagram growth strategy can mean different things, for different businesses. It will depends, above all, on what your business goals are.

2. Your marketing strategy will then be planned around your business goals.

3. Your branding strategy will be created to support your marketing strategy.

In my case, my branding strategy was specifically developed to support my main goal in 2021: Be seen as an authority in branding.

This automatically excluded the need to setup a shop link in the platform, post about my products (even services), etc.

So, as I said, have a clear goal in mind first, then plan your strategy around it.

My instagram growth strategy in 10 steps

1. I Stopped Posting On All Other Social Medias

Everything else was not a part of my strategy in 2021. I was decided to focus and give an honest shot to Instagram.

I used to have a highly engaged and active account, but with all the algorithm changes and my inability to adapt without effort, I chose to walk away.

In 2021 I decided that it was time to invest on Instagram again. So, to avoid distractions and make sure I was fully concentrating on reaching my goals, I took everything else out of my mind.

One goal. One strategy.

2. Set Up Auto-Reposting

Yes, I wanted all other social media platforms out of my radar. But I didn’t want to be fully out of other people’s radar.

I set up IFTTT (If This Then That), which is like Zapier. This way, people who only followed me on other platforms wouldn’t completely forget me.

3. Deactivated All Other IG Accounts

Personal account, hobby projects, everything. I didn’t want to be tempted to check on the other accounts.

The more divided our attention is, the harder it is to make things work.

I understand the need to be everywhere, or of having a more personal connection through on Instagram. But for a successful instagram growth strategy (or for any other platform), the only way I could make it work is by focusing all my attention on that one platform.

4. I Created Content Around The Goals I Wanted To Achieve

I may not have created tons of content, considering I was on and off for just a couple of months (and I wasn’t even posting daily).

Each piece of content was not random. The goal and purpose were really clear behind each post.

5. I Used All Instagram’s Posting Formats

IGTV, Reels, single image, carousel… You name it, I used it.

Although there is a clear push for Reels, Instagram’s algorithm does like when we use all of its available posting formats. So I did!

Creating videos can be very time consuming. I took advantage of carousels, as they “force” people to stay in our post, interact, and learn, becoming nearly as valuable as Reels.

6. I Followed Hashtags Within My Niche

There were two main goals I wanted out of this:

A. To see what other people in my niche were posting. What is trending? How are those posts being engaged with? And so on.

B. Interact with people either in my niche or interested in what I have to offer -being that they were already interacting with an account that is potentially within the same niche.

7. I Unfollowed All Accounts That Were A Distraction

If the content of an account I was following was not highly useful for me at that point, nor was I clearly part of their target audience, I saw no reason to continue following the account.

In fact, fluffy content was getting in my way from seeing content I was actually interested on.

I got laser-focused on marketing, entrepreneurship, business content -as well as anything my target audience was interested in.

8. Interacted Genuinely With Other Accounts

For all accounts I was following, oh, I really loved them. And truly wanted to comment, send DMs, engage, get to know them better or take our connection to a deeper and more meaningful level.

I am all about supporting my community and growing our businesses together, so this is something I took pleasure from (once all distractions were out of the way).

9. Did Not Schedule Ahead Of Time

This will not be possible for everyone. Life happens, so scheduling content is always my suggestion to clients.

That being said, I am more authentic and enjoy posting manually!

Because my goal for that account was so clear, posting “right then and there” was always very easy -just go to Canva, create a graphic or find a photo, and share a relevant content that aligned with my strategy.


10. Became Part Of Communities Bigger Than Me

Remember I said I am all about supporting my community? If you have known me for a while, you know I always say I miss the blogging community (I talk about this often).

So, becoming an active member on communities with an audience bigger than me allowed me to support other members AND shine under an already existing spotlight.

It has definitely been a lot of work. But it’s also adding to a set of skills I didn’t have before, like high level social media strategy and marketing, on the SocietyGal community. It also opened doors for connecting with great women, for being on the CW TV show The Connect Network, and more.


Suggested post:

If you are new to social media strategy, my previous blog post + podcast episode will help: Social Media Branding Strategy in 6 Takeaways (along with the Instagram post I liked at the top of this post).