While many entrepreneurs are still stuck on the design of their brands, others are applying branding to each corner of their business, including customer experience!
Customer Experience in Branding

What Is The Purpose Of Branding Your Customer Experience?

There is a whole world of things we can brand to make customer experience unique.

How To Make A difference In Your Customer Experience Journey With Branding

For example, more than exchanging polite emails with your customers, you want your emails to be designed from top to bottom:

  • Do you have an email header?
  • What about an email footer?
  • What is the tone of your email and how does your writing style matches or compliments your brand?
  • Did you ever give any thought to what font style and color you’re using in your emails and how it matches your brand?
  • Do you have a “branded” opening sentence or word that is present on your business name or tagline? Something that immediately brings brand awareness and connects the customer to your brand’s world?

Customer Experience Should Start The Moment You Attract A Customer’s Eyes

Ideally, it would end when your customer becomes your advocate. A basic customer experience funnel, would be:

1. Attract the Customer

That moment someone discovers your brand through Google search, a Facebook community, Instagram interaction, blog comment section, etc, and goes check you out (on your main page).

2. Create Awareness

The potential customer is on your website or blog. A seriously good thing, already!

3. Encouraged Discovery

Your website/blog layout is beautifully design with your visual identity in mind, but also with the user’s experience in mind (so that those call-to-action and conversion steps are well thought out).

4. Official Customer

When the visitor became a customer by purchasing your product or service. *happy dance*

5. Customer To Advocate

Your customer concluded an unique experience that was way above average (compared to other businesses in your industry). Now, hopefully, he can’t stop talking about it!

The Most Important Thing To Consider When Exploring Customer Experience Is:

What Do You Want Your Customers To Feel On Each Step Of Their Interaction With Your Brand?

  • What should they feel when they first arrive in your website or blog?
  • What should they feel when first reading the description of your services or products?
  • What should they feel while interacting directly with you (customer support, social media convos, etc)?
  • Finally, what should they feel when they have concluded the interaction with you and your brand? Confident, happy, satisfied…

2 Responses

  1. Awesome questions to ask about branding – it’s such an important thing for both your business and your blog! It’s hard to stand out in a crowd now days so your branding has to be spot on if you want to get the right clients or attract the right readers. Great post, thanks!

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