It’s undeniable that some of us really need some kind of branding consultation or coaching before we can create a strong brand design identity. This is true, mostly, because without professional help and input, we will never explore the depth of our brands, and therefore, we may not know how to express our brand properly -be it through design, copy, or marketing strategy. So today I decided to share steps to create a strong branding design you will love.
How many of us are brand designers? Not many, truly. We are business coaches, health consultants, teachers… So it’s natural that we will need help with design -like tips for a better UX (user experience) in a website or blog design. But knowing what moves your brand and having a good idea of what you want, is essential to have a successful start on creating something you love!
Here are solid 5 Steps to Create a Strong Brand Design:
1. Collect Inspiration
To my experience, Pinterest is the best place to collect inspiration. Create a board where you can collect the images that you feel have some level of aesthetic connection with your brand. This is a very simple process, but be careful to not be overflown with images that are attractive, but not necessarily represent the branding aesthetic you’re going for. Adding 3-4 of each image type to your board is enough (like logos, brand kits, photos, font styles, colors, etc).
2. Absorb All Fantastic Designs Out There
I mean this in a very conscious and selective way. Don’t go around collecting just anything that is visually appealing, instead, collect the things that truly speak to you and the things that go together. We may like flowers and polka dots, but mixing them in a brand may or may not work…. So, dedicate time and attention to your new collection.
3. Create a Vision Board
During the vision board (or moodboard) creation process, you’ll keep only the few images that really connect to each other and create the ideal “vibe” for your brand. If you’re ready to build your vision board, read Gathering Inspiration and Building a Vision Board For Your Brand to get the details of this process.
4. Create Your Logo
At this point, you have an idea of who you are talking to (target market), brand colors, font style, etc. Considering you’ve explored your brand’s mission, vision, audience, and got your design inspiration (the moodboard), creating a logo should be relatively easy. If you know how to use Photoshop, Illustrator, or similar image editors, great! If not, there are several logo creators online, like the free LogoMakr online logo creator. And, honestly, NOTHING will ever replace working with a professional on this step, but I understand we all have different budgets, goals, and phases in our businesses.
Read my post The Logo – Branding 101 to help you develop your logo better.
5. Build A Basic Visual Identity Guide
A small brand guide or board can be so helpful! Add your brand fonts, colors, pattern, your logo, icons, and the main things that are part of your brand’s visual identity. This will be your “go to” document once you’re ready to create any visual element for your brand. The brand guide will help you make sure your branding is always on point!
BONUS TIP: It is important to have a deadline, so the project doesn’t extend forever. But it is also important to take your time with every decision you make. Rushing will only cause you to create a branding design you love today, but won’t love that much in 2 weeks. Branding is a rather complex process, can definitely start small and develop with time. So best of luck creating your brand’s design!
DON’T FORGET: Watch the free Brand Strategy Webinar and see the upcoming events on the Free Branding Resources page!
BUILD YOUR HEARTFELT BRAND WORKBOOK
DESIGN YOUR UNIQUE VISUAL IDENTITY WORKBOOK