Building a vision board is one of the first steps in branding and definitely a very important one. If you read the post 5 Steps To Create a Strong Brand Design, you’ve seen a reference to vision boards there. I’ll break it down in this post.Fashion designers usually pin pieces of fabrics in different colors and textures, along with croquis, initial sketches and photos throughout a wall. They do that to have a visual of all the things inspiring them during the creation of their new collection. A branding process uses the same method to create a vision board that will inspire the strategy, design, and development for a brand.

Building a Vision Board or a Mood Board?

Although the term “moodboard” is very popular, calling it a “vision board” gives it a clearer meaning, doesn’t it?  The common practice for graphic designers is to create a virtual moodboard, by putting together images we find online.

Personally, I love physical boards. They give me time to slowly gather materials and images, combining everything on a wall. 

What Goes in a Vision Board

A vision board can be made of as many or as little pieces as you feel the need to have in it.  If you can, do a physical vision board and pin or tape the images to your wall. It makes the process much more fun and pulls you deeper into building your branding vision. Here are some of the things that can go into your moodboard:

  • Photos
  • Illustrations
  • Text
  • Single Letters
  • Fabric Swatches
  • Washi tapes
  • Strip of a color deck

Refining The Vision Board

Once you have gathered all inspiring pieces, you’ll probably need to slim it down. You’ll want to make your theme obvious and make sure you only have images that complement each other, setting the perfect mood and reference for your branding (design, message, etc).

Once this step is done, my friend, you’ll have a vision board! Something to always go back to and get inspired during your branding process.

The vision board purpose isn’t only to inspire the design and styling of your brand. It also inspires your purpose, goals, helps identifying your ideal audience, and much more!

Digital Moodboard Layouts

The most common type is putting several images together, where they stay inside a square or rectangle -with asymmetrical images inside. But there’s really no rule for a layout or format for vision boards. I go back and forth between the asymmetrical board style and one which consists of squares only. The squares-only board is super practical and saves me loads time -plus, it works best for minimalist brands.


If you are ready to work on your brand, these workbooks will help! Get them on my shop.


Read to elevate your brand and give a whole new purpose to your business, reaching your audience and having a beautiful website that converts? Get in touch!


Post originally written on May 1st, 2017.

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