Branding Blog & Podcast

What The Heck Is Brand Story Strategy?I know we understand storytelling when it’s structured in a book: beginning, middle, and end. But when it comes to applying it to a brand, many of us have a hard time translating it.Storytelling is a tool to conn...

Most people don’t have a brand mission statement, and that’s alright. But if you have never stopped to think of your brand statement, you should. After all, the fact you have not written it down should not mean you don’t have one at all.What Is Brand...

I often say branding is a puzzle, made of several pieces. But I have a shortcut to help you build a successful brand -in just 10 steps.Did you know I created a branding webinar to myself? As in, what would I tell myself if I was starting my brand fro...

Would you agree that branding a business means humanizing it? As in giving the business human-like traits?If we think of branding in that way, giving a business human-like traits, it might be easier to define our brand's identity. But I do have some ...

As it is with everything, there’s no magic to get success. Especially on social media! But there are some social media tactics we can do to help boost our online presence a bit. While tactics are great, it's important to remember we need a strategy -...

It’s undeniable that some of us really need some kind of branding consultation or coaching before we can create a strong brand design identity. This is true, mostly, because without professional help and input, we will never explore the depth of our ...

Building a moodboard for your brand is one of the first steps in branding identity design, as well as many other activities and projects that will take place in your business. If you read the post 5 Steps To Create a Strong Brand Design, you’ve ...

We are always investing in ways to make our online business stand out, right? For a business owner, being noticed is a must. One of the top questions I get during my website reviews + consulting sessions is “How do I get my business noticed?” So I th...