YOU SHOULD BE MORE THAN JUST ANOTHER BRAND

Be an experience.

The Brand Experience is a branding course that helps you create a brand that resonates with your audience, stands out from your competitors, and drives business growth.

★★★★★

"I got featured in two magazines! I wouldn't have gotten these great results without your vision!"

AMANDA TYWATER

@SouthernVeils

★★★★★

"Kelly brings out a unique style that is authentic to each brand. Her coaching helped align my offer and be a more attractive and cohesive brand."

DIANA WALKER

@thecommitmentplanner

★★★★★

"Kelly's work goes so much deeper than you would imagine. She is a brand soul doctor."

MASHA ZVEREVA

@StereotypeBreakers

1

Module 1: Introduction To Branding
- 1. Why Is Branding So Important?
- 2. What Do Memorable Brands Get Right?
2

Module 2: Brand Assessment & Business Goals
- 1. Defining The Business Goals
- 2. Brand Assessment And Goal Setting
3

Module 3: Brand Research
- 1. Identifying Your Target Market
- 2. Defining The Brand Target
- 3. Defining Your Ideal Client
- 4. Competitive Analysis
4

Module 4: Brand Positioning
- 1. Identifying The Brand's Key Attributes And Benefits
- 2. Defining Your Brand Mission And Vision
- 3. Defining Your Unique Selling Proposition
- 4. Developing Your Brand Positioning Statement And Brand Promise
5

Module 5: Brand Personality and Tone of Voice
- 1. Defining Your Brand's Personality
- 2. Defining Your Brand's Tone Of Voice
- 3. Creating Your Brand Messaging Guidelines
6

Module 6: Brand Storytelling
- 1. The Importance Of Storytelling In Branding
- 2. Developing Your Brand Story
- 3. Creating Your Brand Narrative And Messaging Framework
7

Module 7: Brand Identity
- 1. Introduction To Brand Identiy
- 2. Defining Your Brand's Visual Identity Needs
- 3. Color & Typography
- 4. Logo Design And Development
- 5. Brand Photography, Videography, Podcast & Other Media
8

Module 8: Brand Guidelines and Standards
- 1. Creating Brand Guidelines and Standards
- 2. Ensuring Consistency Across All Brand Touchpoints
9

Module 9: What Next? Websites, Marketing, and More
- 1. Defining Your Brand's Online Presence Priorities
- 2. Crafting Your Communication Strategy With Content Marketing

Pre-Order

$25

The course launches on April 6 for the full price of $59. Lock unlimited access for $25 when you pre-order it now.

The Skills You Will Master In This Course

✓ Identify and explain the key elements of your brand's identity, brand positioning, and brand messaging. No more mixed signals or brand confusion!

✓ Develop a brand strategy that includes clear tactics to achieve your goals.

✓ Create a visual identity that aligns with your brand strategy, connects with your audience, and supports business growth.

✓ Understand how to do market research and use the results to stand out, attract the right audience, and improve your brand and marketing strategies.

format &

material

9 modules, 27 lessons.

Each video lesson has between 7 and 15 minutes. Each module comes with a worksheet to help you practice what you learn.

at your own

pace

All modules are unlocked, so you can choose how to go through the course, putting into practice what you feel is more important first.

guidance &

support

Each lesson allows you to leave me a comment. This way, you can request clarifications on lesson content, feedback on your work, etc.

the mentor

Hi there, I'm Kelly Brito, a branding expert with over 20 years of experience in the field, with an approach heavily based on strategy while being very conscious of the brand's identity and visual design results.

In 2020 I started creating courses and educational material, to support the online entrepreneurial community on its path to truly mastering its branding strategy and identity.

With a background (and major) in teaching, this is by far one of the things I love to do the most! With education and work experience in visual arts, I'm able to offer a comprehensive learning experience to my students.

more about me

lock the low cost offer

Pre-Order

$25

The course launches on April 6 for the full price of $59. Lock unlimited access for $25 when you pre-order it now.