You Have Permission To Price Your Products Low

It bothered me to visit sites of fellow designers who have businesses much younger than mine and see they were charging double of what I do. Not anymore...

Last week at the Blog + Business BFFs community, Mary Boyden asked: "So what do you do when your target audience is low-income? When part of your mission is to be 'low cost' and 'affordable'? I hear a lot about offering premium prices, but I'd really love some ideas on how to make money even in a low-income crowd without working constantly. It's really my heart to be affordable. Thoughts?"

Inspired by Mary's question, Neta Talmor wrote a post that started with "You have permission to price your products LOW!" Then she continued to say: "In all of my businesses, I use the concept of pricing my products based on my brand philosophy and sustainability, and not on my 'value' or what people expect." She closed her thoughts on the matter by saying: "I am truly not a huge fan of $2000 products that are aimed at people who are starting their business or not making any money at all yet. I feel it is borderline abusive and greedy sometimes. I rather impact the lives of 5000 raving fans who each pay $99, than have 99 customers who each pay $5000."

In 2013 I wrote about Pricing for Creatives and Visual Artists. Then I wrote a post about How Much Is Our Work Worth. Although there's still truth in both of those posts, the one thing I didn't take into consideration while writing them was: my business and life philosophy. And my philosophy was always to help creatives who are starting out. My audience are the solopreneurs, the mompreneurs, the small business start-ups, the talented creatives who need a push to make a difference in our world. They hardly have $2,000+ to spend on a visual identity or web design.

I truly believe that we must firstly understand why we are doing something. I didn't rise my prices just because of trends or because I felt forced into it. I have 19 years of design under my belt. I know my skills, I know my worth, I know the stress I've dealt with in the past -which lead me to change my audience (and consequently, my prices). So I understand all my steps until now. But my 4-digits prices still bothered me. I'm thankful to Mary Boyden and Neta Talmor for breaking the taboo and helping me feel comfortable about the "how much I should charge" issue. 

My conclusion was: As long as we know why, it's absolutely fine to charge feels right. The next step is to refine the target audience... 

New Work: Couture Concepts NY

New Work: Couture Concepts NY

We recently launched the new design for Couture Concepts NY, an events planning company in New York. The website was designed for Squarespace and looks truly lovely! I haven't made a feminine design that I loved this much since my collaboration with Laura from Trendinozze. Coincidentally, Couture Concepts is run by a designer named Laura. I think Lauras tend to have good taste for design... 

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Overcoming The Fear of Being an Expert

Overcoming The Fear of Being an Expert

I was always very uncomfortable describing myself as an expert. I felt like I would be imposing myself as a know-it-all goddess. If you follow my blog long enough, you know I ranted about overnight experts in 2013 and in 2014 (at least once a year). I'm still against overnight self-declared experts. 

But truth is, it's time for me to embrace this title: "Branding expert." 

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Best eCommerce Storefronts For Small Businesses

Best eCommerce Storefronts For Small Businesses

 I LOVE using 3rd party eCommerce-focused sites for my businesses, because they are eCommerce-ready and make it much easier to upload, organize, sell, and keep track of our products. Plus, if you sell hundreds of items, it won't slow down your website due to heavy images or files. There are dozens of pros for using a 3rd party eCommerce service/website, and there are dozens of cons -like fees!

Well, let me break down my experience with my favorite 5 providers.

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